It\u2019s nearly Christmas! And I do enjoy Christmas. You know, seeing family, friends, the parties… except none of that\u2019s really happening this year. Sadly.<\/p>\n

it\u2019s also predicted to be a tough year for the high street – not only are consumers feeling the pinch financially, but with COVID-19 we expect an abnormal acceleration in the shift to online shopping.<\/p>\n

All of this means digital needs to work harder for ever – in fact we are at a Potential inflection point for the digital experience of brands, so what should we be doing?<\/p>\n

\u00a0Well, read on here for a piece I wrote in Brands Journal…<\/a><\/p>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s nearly Christmas! And I do enjoy Christmas. You know, seeing family, friends, the parties… except none of that\u2019s really happening this year. Sadly. it\u2019s also predicted to be a tough year for the high street – not only are consumers feeling the pinch financially, but with COVID-19 we expect an abnormal acceleration in the…<\/p>\n","protected":false},"author":1,"featured_media":459,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11,5,2],"tags":[],"jetpack_featured_media_url":"http:\/\/www.benedictireland.com\/wp-content\/uploads\/2020\/11\/7B104CE1-4902-42AF-A3D9-35F73E7DB6C2.jpeg","_links":{"self":[{"href":"http:\/\/www.benedictireland.com\/index.php?rest_route=\/wp\/v2\/posts\/455"}],"collection":[{"href":"http:\/\/www.benedictireland.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.benedictireland.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.benedictireland.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.benedictireland.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=455"}],"version-history":[{"count":4,"href":"http:\/\/www.benedictireland.com\/index.php?rest_route=\/wp\/v2\/posts\/455\/revisions"}],"predecessor-version":[{"id":461,"href":"http:\/\/www.benedictireland.com\/index.php?rest_route=\/wp\/v2\/posts\/455\/revisions\/461"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.benedictireland.com\/index.php?rest_route=\/wp\/v2\/media\/459"}],"wp:attachment":[{"href":"http:\/\/www.benedictireland.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.benedictireland.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=455"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.benedictireland.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}