#Neuroscience tells us that decision-making is a complex process. But by better understanding how humans make decisions, we can design more effective #customerexperiences and ultimately influence choice.<\/p>\n

Experts from our Human Understanding Lab, Chris Bland and me (Benedict Ireland), have simplified decision-making by looking at this complex process through four main pillars: Emotion, Motivation, Meaning (cultural context) and Action.<\/p>\n

Join our upcoming webinar on October 7th to take your CX strategies to the next level!<\/p>\n

Sign up here: https:\/\/hubs.li\/H0YpVjh0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

#Neuroscience tells us that decision-making is a complex process. But by better understanding how humans make decisions, we can design more effective #customerexperiences and ultimately influence choice. Experts from our Human Understanding Lab, Chris Bland and me (Benedict Ireland), have simplified decision-making by looking at this complex process through four main pillars: Emotion, Motivation, Meaning…<\/p>\n","protected":false},"author":1,"featured_media":549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,2],"tags":[],"jetpack_featured_media_url":"http:\/\/www.benedictireland.com\/wp-content\/uploads\/2021\/09\/CX_webinar.jpeg","_links":{"self":[{"href":"http:\/\/www.benedictireland.com\/index.php?rest_route=\/wp\/v2\/posts\/548"}],"collection":[{"href":"http:\/\/www.benedictireland.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.benedictireland.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.benedictireland.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.benedictireland.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=548"}],"version-history":[{"count":2,"href":"http:\/\/www.benedictireland.com\/index.php?rest_route=\/wp\/v2\/posts\/548\/revisions"}],"predecessor-version":[{"id":551,"href":"http:\/\/www.benedictireland.com\/index.php?rest_route=\/wp\/v2\/posts\/548\/revisions\/551"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.benedictireland.com\/index.php?rest_route=\/wp\/v2\/media\/549"}],"wp:attachment":[{"href":"http:\/\/www.benedictireland.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.benedictireland.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=548"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.benedictireland.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}